Mar 13, 2018
New York Times highlights innovative ways museum stores are doing business

The New York Times took note of the way an innovative museum store in Amsterdam is doing business.

The Times’ March 12 story, “You Can Take It With You, and Museums Hope You Will,” the Rijksmseum’s gift shop, led by Philine Hofman, is creating an original experience with unusual art-inspired products.

In 2012, the museum began photographing its vast gallery and posting the works online. Hofman used the opportunity to put out a challenge to the public to use the public domain images to inspire new products. The result is toys, apparel and even edibles.

“The shop even has syrups, marmalades and jellies made from ingredients depicted in classic artworks. For about six euros ($7.40) one can take home a jar of chutney based on Martinus Nellius’s “Still Life With Quinces, Medlars and a Glass,” penned the Times’ Claudia Dreifus.

The article goes on to detail how museum stores continue to evolve, even becoming the first place visitors go in the museum and even destination locations in their own right. Be sure to check out the full article here.

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