Nov 8, 2019
MSA releases details for MSA FORWARD 2020

The Museum Store Association (MSA) released information on registration and guest speakers for the upcoming MSA FORWARD 2020. This year’s event will be held in Cleveland from April 23-27, 2020. MSA will offer a lineup of expert speakers, a myriad of vendors and networking opportunities.

Robert Spector, an expert on customer experience and employee engagement, will join MSA FORWARD 2020. Spector is an international best-selling author, speaker and consultant who has worked with Fortune 500 companies worldwide. His knowledge of the Nordstrom company enabled him to write several books under the title of, The Nordstrom Way. His most recent book is The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture and it was selected by Forbes magazine as the Top Business Book of the Year.

Registration for MSA FORWARD 2020 is now open. For more information, visit

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