Nov 25, 2019
Holiday events attract shoppers into gift stores

The holiday shopping season will soon begin. Many prominent museums, zoos, aquariums, historical societies, botanical gardens, and even historical societies have captured the essence of the holidays to wow visitors and assist with retail sales.

Benefits of holiday special events

In a 2017 Shopify Blog, How Hosting an Event Series Can Help Retailers Build Trust by Alexandra Sheehan: “Hosting in-store events gives customers a reason — other than spending money — to come to your location.” 

Although this advice is a few years old, it is still very valid in today’s retail climate. Hosting a holiday event can assist with increasing:

  • Customer loyalty
  • Foot traffic
  • Brand recognition

Places that offer annual events

This is quite a list, but it is not extensive, as there are so many more amazing locations which offer special events each holiday season.

  • Annual Christmas Open House – The Milford Historical Society
  • Holiday Sale – Museum of disABILITY store
  • Holiday Lights – Lewis Ginter Botanical Garden 
  • Dominion Energy Garden of Lights – Norfolk Botanical Garden 
  • Winter Walk of Lights – Meadowlark Botanical Gardens 
  • Garden Glow -t Missouri Botanical Garden
  • Brewlights at ZooLights – Smithsonian Zoological Park
  • Christmas at the Zoo – Indianapolis Zoo
  • Zoo Lights – San Diego Zoo
  • Wild Lights – Detroit Zoo
  • Aquarium of the Pacific – Tree Lighting Ceremony — decorations throughout
  • Florida Aquarium – Celebrate the SEAson
  • Holidays Under the Peaks – Tennessee Aquarium

Show off your event

If your retail store is hosting a special event during the holiday shopping season, snap some photographs and post them on social media and tag museums&MORE. Show off your success and share it with other professionals in the industry by using #museumsandmore, so we may celebrate the excitement and success along with you.

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