Jun 5, 2008
GLM, Whereoware partner to build online catalog galleries

GLM, a dmg world media business, and Whereoware have partnered to offer a state-of-the-art product finder, called the Online Catalog Gallery, on GLM Gift Show Web sites. The Catalog Gallery allows GLM tradeshow attendees to browse exhibitor catalogs or brochures online, and affords exhibitors the opportunity to show complete product lines – online before, during and after a tradeshow – with full lead integration. The Catalog Gallery launched on the New York International Gift Fair Web site – www.nyigf.com – in April 2008, and will be available on other GLM gift show sites beginning summer 2008.

“The GLM Online Catalog Gallery will provide qualified retailers with convenient, year-round access to new products and vendors, and further benefit their on-site shopping experience,” said Alan Steel, GLM executive vice president. “At the same time, participating exhibitors can maximize product availability to an enhanced retail audience in an easy, intuitive way.”

This online catalog technology, known as Active Merchandiser, provides a patent-pending visual search technology that allows users to search across an entire exhibitor catalog collection in seconds. Exhibitors simply provide their existing catalogs, while Active Merchandiser provides full catalog-loading facilities. Exhibitors also have the ability to load and update content as the show cycle progresses. Full lead integration is built in to the online catalog, enabling buyers to contact exhibitors directly. Active Merchandiser also facilitates appointment setting in advance of a show, as well as on-site order writing.

“Trade show Web sites are an excellent source of qualified buyer traffic,” said Eric Dean, president of Whereoware. “This is a product-driven industry and the Online Catalog Gallery enables thousands of buyers to see new products and better plan their show agendas. Because buying decisions are made at the product level, it just makes good business sense to show as many of your products to the broadest spectrum of qualified buyers.”

GLM, a dmg world media business, is the largest producer and marketer of consumer product tradeshows in North America. Additional information is available online at www.glmshows.com. Whereoware is a services-based solutions provider that uses technology and the Internet to help its customers increase their sales and improve their service levels. For more information, visit www.whereoware.com or call 1-877-521-7448.

Additional information about the Catalog Gallery is available online at www.nyigf.com/exhibitor/promo-catalog.html.

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