Jun 10, 2008
GeoCentral joins C.M. Paula family

GeoCentral, a leading supplier of gift and novelty products in the geological, educational and souvenir markets, has been acquired by The C.M. Paula Company, which is providing the financial support, as well as warehousing and distribution expertise, to support the continued growth of the company.

GeoCentral is the fourth company acquired by The C.M. Paula Company since 2005, following Champion Treasures, a leading supplier of sports novelties; Up With Paper, the worldwide leader in the development and marketing of pop-up greeting cards and stationery; and Slavic Treasures, a leading developer of collegiate products and Christmas ornaments.

“The addition of GeoCentral’s unique line of products and extensive distribution network further diversifies C.M. Paula,” said Greg Ionna, CEO of The C.M. Paula Company. GeoCentral’s pace and success rate with new products, combined with their well-established brand, provides a strong base upon which to build further growth.

Since it’s founding in 1978 by Ken Niehaus and Elizabeth Bush, GeoCentral has established a reputation for developing innovative and educational products created from seashells, rocks, fossils, and other natural artifacts. The company’s branded and custom products are available in thousands of museums, souvenir shops and other specialty retailers nationwide.

GeoCentral’s existing sales team, led by Jack Abrohms, remains in force, under the new leadership of Mary Finke, president of the company. Elizabeth and Ken will continue to provide consulting and new product development services to the company.

“”We look forward to servicing GeoCentral’s customers from the company’s new home within the CM Paula family of companies,”” said Finke. “”In addition, I look forward to working with Elizabeth, Ken and Jack to continue to lead the market in the development of unique, innovative products that our retail partners can count on to sell-through quickly.””

As part of a seamless transition for customers, all GeoCentral products will be shipping to customers from the Mason warehouse by mid-July. For more information, visit www.geocentral.com or call 800-231-6083. “

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, Michigan 49345
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