Mar 31, 2020

Christmasworld receives positive signal with over 670 registrations

Despite coronavirus and the emergency situation world-wide, more than 670 exhibitors have decided to attend Christmasworld in Frankfurt am Main from  Jan. 29 to Feb. 2, 2021. This means that 90% of the exhibition space is already filled.

This underlines the fact that the consumer-goods sector is looking optimistically towards the time following the corona crisis. In this mood the encounter format of a trade fair is playing a decisive role in relaunching from a position of strength into the new season of 2021. “Our exhibitors and visitors can benefit from personal interchange at Christmasworld 2020, until our lives have reached normality again. Until then it is a matter of survival for our high-street retailers that they should serve their customers online as well”, said Eva Olbrich, Christmasworld director at Messe Frankfurt Exhibition GmbH.

Looking forward together

“We are glad to see this major response – particularly in the current situation, which is impacting so negatively on both business and society world-wide. The whole team at the fair will be doing everything they can to offer our customers at the end of January 2021 a valuable and reliable business platform once again,” added Olbrich.

Now we must work together to find new, creative paths out of the extremely critical economic situation, for marketplaces and consumption are increasingly shifting online. In the search for business contacts, for instance, assistance will be found in the online exhibitor-search facility at christmasworld.messefrankfurt.com.

“And just another ray of light: when social life revolves around the narrowest circle of family and friends, sociability gains a new value. And we are justified in hoping that our Christmas goods will get into the shops, a little late perhaps, but in good time. However uncertain all plans must be, Christmas will still take place.”

Christmasworld 2021 will take place from Jan. 29 through – February 2, 2021. For more information, visit www.christmasworld.messefrankfurt.com