Dec 17, 2019

Christmasworld highlights promote successful business season 2020/21

Christmasworld will open its doors from Jan. 24-28, 2020, in Frankfurt am Main, and its slogan this year is “coming home for business.” At the international trade fair for seasonal and festive decoration, some 1,050 exhibitors from 48 countries will present their new products for the most profitable time of the year. On top of that, programs will offer all valuable inspiration and business ideas for the point of sale, which is increasingly becoming the point of emotions.

The Retail BLVD will, for instance, be providing new, stimulating ideas for attracting customers, both online and offline. Also new this year: all professional development sessions, specialist lectures and guided tours will take place in the appropriate dedicated area, under the heading of the Christmasworld Academy.

Highlights

Christmasworld Trends 20/21: family matters (Hall 11.0, C40)

Enjoying things in the company of others, celebrating and sharing beautiful moments are all antidotes to the digital world and have become more important than ever. This finds expression in the three style and color scenarios green ritual, silken party and happy get-together. These open up a host of decorative possibilities for the international decoration and window-dressing trades, so that customers can be surprised with ever-changing mixes of products and product ranges. 

The dedicated trend area is the major source of inspiration for the colours, materials and designs of the upcoming season and is devised and curated by Stilbüro bora.herke.palmisano. To accompany this, the trend lectures and guided tours disseminate further information about the latest currents in fashion and industrial design, all of which is an additional spur to successful sales in retailers’ own shops. They will take place daily; from Jan. 24-27, at 11:00 a.m. and 1:00 p.m. and at 12 noon on Jan. 28.

Retail BLVD provides stimulating ideas for the customer journey (Galleria 0)

Where do customers get inspiration from? What do they want when they go shopping? What possibilities are there for combining online and offline retail? The Retail BLVD has some practical answers. 

Along the staged shopping street experts from IFH Cologne will provide information on how customer needs can best be served in three buildings: Social Media Playground, Convenience and Experience-House. Every day, guided tours through the Retail BLVD will be organized – from Jan. 24-27, and will take place at 12 p.m., 2 p.m. and 4 p.m. On Jan. 28 tours will take place at 11 a.m. and 2 p.m. 

The starting point is in the Market Square, Galleria 0, A11. And the central marketplace is itself an inviting place to exchange knowledge and experience with others. It is also the venue for a number of short talks, delivered twice daily, on the different types of shopper identified in the 2019 IFH study Structural change in the retail industry: the consumer’s perspective, which was commissioned by Messe Frankfurt. From Jan 24-27 talks will be held at 1 p.m. and 3 p.m. and on Jan. 28 at noon and 1 p.m.

Decoration unlimited – Dark Ocean presents a deep blue world of experiences (Galleria 1)

Stormy seascapes meet an easy beach-club atmosphere: the tenth display from 2dezign shows how the maximum “wow” effect can be created at the point of sale with festive decorations. The Dutch designers have created a unique world of experiences from an unexpected mix of themes and products. This time, visitors are plunged into a deep blue world full of raw ocean elements, surrounded by Christmas decorations – and can experience the 2020 pantone color trend in all its shades and variety. 

The display encourages retailers to risk something new. And 2dezign has been appointed by Messe Frankfurt to pass on their outside-the-box thinking to the trade visitors at Christmasworld. In daily guided tours at 11 a.m. and 4 p.m. they will go into greater detail on how these impressions can be recreated in retailers’ own shops. They will provide tips on how to think in terms of concepts and colorways, before considering targeted purchases for the shop window and internal displays.

Christmas Delights – Epicurean treats in demand (Hall 12.0)

Seasonal delicacies are increasingly being seen as attractive gifts to take when visiting friends all year round and offer additional revenue potential for a wide range of retail outlets. Altogether, 18 exhibitors will be present products in a Christmas-market atmosphere and invite visitors to discover and try out their products, offering fresh ideas that speak to all the senses. 

Premium Business Program banking on ‘urban regeneration’ (Hall 8.1, Symmetrie)

The Premium Business Program will offer ideas for experts in decorative concepts from the retail and municipal marketing sectors, this time with Keynote Speaker Ibrahim Ibrahim, CEO Portland Design Associates London and will be held January 27. In his lecture he will make clear how the rapidly occurring changes in high street retail can also lead to urban regeneration and he will suggest opportunities that these changes hold for all market participants. Admission to the lecture is free of charge and also covers exclusive guided tours to selected suppliers. To register, visit christmasworld.messefrankfurt.com/premium. Registrations may be submitted until Jan. 19. Please use registration code CWP280.

Best Christmas City: Which city will become the public’s new favourite for 2019?

Which cities particularly appealed to the jury will take part at www.bestchristmascity.de, seeking to become the new Best Christmas City. The public will be able to vote for the winner until Jan. 9, 2020. In addition, the winners in three categories, small towns, medium-sized towns and larger cities, will be chosen by an expert jury. The winners of the awards will be revealed on Jan. 27, as part of the Premium Business Program. For the 6th time running, this online competition organized by Christmasworld, the German City and Urban Marketing Association (Bundesvereinigung City- und Stadtmarketing Deutschland e.V.- bcsd) and Public Marketing trade magazine will ensure even more customers in the cities and bricks-and-mortar trade during Advent.

Valuable synergies: pay for 1 ticket – visit 3 major trade fairs

The Christmasworld ticket includes admission to both Paperworld and Creativeworld from Jan. 2-28, 2020. The trio of trade fairs offers an opportunity to put together, with the inclusion of some attractive cross-selling products, a selection of goods capable of ensuring variety all year long.