Breaking down current shopping habits of each generation
A recent story by PYMNTS.com broke down shopping habits by generations.
The list includes traits of Baby Boomers (born between 1946 and 1964), Millennials (1981-1997) and Generation Z (born after 1997). Generation X (1965-1980) is noticeably absent from the story.
PYMNTS quotes numerous surveys and studies, which find things like Baby Boomers being more likely to make purchases online than some might think and how youngsters from Generation Z seek interactive shopping experiences.
Click here for the full story.