Dec 4, 2008
Aurora World Inc. Announces Newest Showroom

Aurora World Inc., known worldwide for its high-quality and affordable plush toys and gifts, announced it will open a brand-new, 4,000-square foot showroom at Atlanta’s Merch Mart. Whether in Anchorage or Atlanta, Aurora now has 15 showrooms with its products found in more than 25,000 retail outlets in North America.

“Our new showroom in Atlanta received a significant facelift and expansion with the move to the new building,” said Paul Roche, senior vice president of sales. “Our company is built on the quality of its products. This brand-new showroom reflects that quality in its design and appearance.”

Aurora releases six catalogs every year, including seasonal variations of its most popular products. The company displays more than 3,000 products in each of its showrooms. From traditional favorites such as stick ponies and teddy bears to plush modeled after every type of domestic, farm, jungle, arctic and sea creature, Aurora products cover a variety of market segments appealing to a wide range of consumers representing nearly every walk of life.

For more information, visit

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, Michigan 49345
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