Dec 3, 2010
Aurora Inks Plush Licensing Deal for Hush Puppies

Aurora World Inc. known worldwide for its high quality and affordable plush toys and gifts, announced its licensing deal with Wolverine World Wide, Inc., the company behind Hush Puppies and other innovative footwear, apparel and accessory brands.

In the deal (effective through 2012), Aurora’s worldwide distribution of the Hush Puppies plush animal line, featuring the trademark basset hound, begins January 2011.

“Aurora is proud to partner with another well-known brand such as Hush Puppies,” said Michael Kessler, senior vice president of sales and marketing at Aurora. “Fans of the brand will appreciate the huggable, lovable, super-soft versions of the iconic basset hound, as well as all new seasonal and holiday styles that Aurora will release later next year.”

The Hush Puppies plush animal line will launch with a small (5 inch), medium (10 inch) and large (18 inch) Hush Puppies basset hound. Kessler added that the portable 3.5-inch clip-ons are perfect versions for those who want to take their Hush Puppies pup on the go, as they can be fastened on totes, backpacks, purses or other accessories.

For more information, visit

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