Jul 17, 2018
ASTRA unveils its 2018 Best Toys for Kids award winners

The American Specialty Toy Retailing Association (ASTRA) has unveiled its 2018 Best Toys for Kids award winners. The list includes seventeen winning toys in sixteen categories.

“ASTRA’s Best Toys for Kids award program is different from other top toy lists because it reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Kimberly Mosley, President of ASTRA. “The list of winners is a well-balanced representation of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”

The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter. “The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said Mosley. “We encourage specialty retailers to use this program to educate their customers and sell more toys.”

ASTRA provides 300 free, professionally designed, four-color 2018 Best Toys brochures to member retailers for use in their holiday marketing. For more information about the 2018 Best Toys for Kids award-winning toys, and to order additional Best Toys brochures, visit besttoys.astratoy.org.

The 2018 Best Toys for Kids award winners are:

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