Jan 29, 2018
ASTRA sponsoring series of educational sessions for toy retailers during upcoming Toy Fair

The American Specialty Toy Retailing Association (ASTRA) has announced a package of programs it is sponsoring at Toy Fair to help independent retailers maximize the use of their time in New York for product sourcing, learning, and networking. The programs include the Celebrate Independents reception, Share the Fair, and a timely Independent Thinking educational session. 

“ASTRA retailers make a big investment of time and dollars to attend Toy Fair, and ASTRA programs are designed to help them be as productive as possible,” said Kimberly Mosley, President of ASTRA. “The Celebrate Independents reception is about differentiating independent toy stores and their expertise about play and developmentally appropriate toys. Given the scale of Toy Fair, realistically no retailer can see everything, so Share the Fair gives ASTRA retailers a shortcut to the best new toys and children’s products in the aisles at Javits. Our Independent Thinking presentation in collaboration with the Toy Association will give retailers marketing ideas they can use immediately in their stores.”

The Celebrate Independents reception will take place on from 5:30 to 7 p.m. Saturday, Feb. 17, 2018, in Javits Convention Center Hall 1E Room 1E6. Get ready for a fun evening with important takeaways like the low down on curated products available only to independent retailers and ways to promote these products utilizing the language of child development from ASTRA’s very own Certified Play Experts.

Share the Fair, a signature member event at Toy Fair, will take place from 8 to 9:30 a.m. Monday, Feb. 19, 2018, in Javits Convention Center Hall 1E Room 1E11. The event brings ASTRA retailers together on the third day of Toy Fair — in the morning — to share information about products they have seen on the exhibit floor.

The Independent Thinking program 60 Innovative Marketing Ideas in 60 Minutes, presented by Patricia Norins, CEO of Marketing Lemonade, will take place 11 a.m. to noon Monday, Feb. 19, 2018, in Javits Convention Center Level 1Hall 1E Room 1E11. his fast-paced session will provide 60 proven digital and traditional marketing ideas for increasing sales in independent toy stores.

For information about ASTRA membership and other ASTRA activities at Toy Fair, visit www.astratoy.org. Find ASTRA at Booth 6415 on Level 3 of Javits Convention Center.

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