ASTRA holding ‘Share the Fair’ event during Toy Fair
The American Specialty Toy Retailing Association (ASTRA) is holding its signature event, Share the Fair, during Toy Fair on Monday, Feb. 20, 2017 from 8 to 9:30 a.m. in Javits Convention Center Hall 1E 11. The event brings ASTRA retailers together on the third day of Toy Fair — in the morning — to share information about products they have seen on the exhibit floor.
“ASTRA retailers make a big investment of time and dollars to attend Toy Fair, and Share the Fair is designed to help them make their time as productive as possible,” said Kimberly Mosley, President of ASTRA. “Given the size of Toy Fair, realistically no retailer can see everything. Share the Fair is a way that ASTRA retailers swap stories and discuss hot new toys and children’s products they have found in the aisles at Javits. Moving the time to Monday morning gives retailers an extra day to check out the list.”
While retailers are exploring the exhibit floor, they will have the option of entering product recommendations into an online form. At the Monday morning event, ASTRA retailer members can enjoy a complimentary breakfast buffet while discussing their favorite products at the show. All attendees will be entered into a raffle for a $500 gift certificate provided by The Orb Factory. A list of the toys discussed will be available for pick up at ASTRA Booth 6415 on Monday afternoon.
For information about ASTRA membership and other ASTRA activities at Toy Fair, visit www.astratoy.org.