Operations

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Giving Credit Does Not Equal Permission

In this digital age where marketing your business relies greatly on social media, which involves chronic posting, scheduled posts, selfies, content, photos, memes, gifs, captions, and so much more, is it any wonder that being... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »
Woman shopping and reading tag

Visual Cues

Merchandise displays and labels are an integral part of the sales process to engage consumers by using visual cues. Creativity is encouraged, but retailers may take into account several considerations when selecting product signs and... more »
Traveler in Alaskan port

A Traveler’s Perspective

Travelers are an important part of retail sales in Alaska and other tourist destinations, and a shopper’s perspective may provide valuable information to retailers. Susan McHuron, an avid traveler and shopper who recently traveled to... more »

Marketing to Shoppers Under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Copyright and Intellectual Property: What Are My Rights ?

There are several facets to owning a creative business and understanding copyright law as a creative. Often one thinks of taking care of business licenses, incorporating, contracts, insurance, websites, and social media. The one area... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Social Connections


Upcoming Trade Shows

Jun 23 – 29

KidsWorld June

Dallas, TX USA
Jun 23 – 29

Dallas Total Home & Gift Market

Dallas, TX USA
Jun 28

The Buyers Cash & Carry Midwest

Madison, WI USA
Jul 8 – 11

New Orleans Gift and Jewelry Show

New Orleans, LA USA
Jul 13 – 19

Atlanta Market

Atlanta, GA USA
Gift Shop® Plus Spring 2021 cover image
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs