Marketing

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Top Marketing Trends to Avoid

In a world where digital has become an integral piece of every retailer’s marketing strategies, there is only one thing worse than having no strategy at all — having a bad digital marketing plan based... more »
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Put a Bow on It

For better or worse, 2020 has dramatically changed the retail landscape. After stores reopened, many reported shoppers spending less time browsing. This means that retailers need to figure out how to encourage consumers to shop... more »
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Shopping Safely

States and retailers have begun to navigate reopening following the COVID-19 pandemic, and the reality is that this “new normal” may be here to stay for (at least) the foreseeable future. For retailers, this means... more »
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Why SEO Matters for Specialty Retailers

Today, independent retailers aren’t just competing with other owner-operated shops in town. Online retailers of all sizes are trying to take a piece of the gift industry pie, and it is up to shops to... more »
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Great Things Come in Small Packages

There are several things to consider with a small-spaced store, but the “wow” factor can still be achieved. Overall, there are three factors to consider: layout, inventory and product. LAYOUT This is a notable challenge... more »

Small Space, Big Appeal

Last year I attended MSA Forward in San Diego. During my time there I attended several educational sessions, and one common challenge stood out as I listened to retailers in attendance. Many managers and buyers... more »
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Selling CBD?

As the popularity of cannabidiol (CBD) products continues to grow, many specialty gift retailers may be wondering if that's a market they should serve. And with a new study from BDS Analytics and Arcview Market... more »

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

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