Marketing

Summer 2019
Marketing to Shoppers Under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried Chicken hot tub and limited-edition gravy-scented candles – have many retailers wondering where brands should... more »

February 6, 2019
Majority of Retailers Say Sales up in ’18

Labor is on the mind of a growing number of nonprofit and specialty retailers. When Museums & More asked readers in our annual survey what work-related topic kept them awake at night, labor and staffing challenges were cited far and away above all else. In a separate labor-focused survey, 60... more »

Summer 2018
Making Facebook work for your business

Every business should have a Facebook page. But social media success relies on what your business does after it launches that page.

Fall 2016
Marketing & merchandising tips to help your store thrive

Marketing & merchandising tips to help your store thrive

September 1, 2015
Getting Social

Influence purchase decisions with viral content

Spring 2015
Editor’s Letter: Websites – Your first impression

Heading to the Web to check out a new restaurant, museum, zoo or just about any other business prior to trying it is commonplace in today's society.We want an idea of what we're getting into before expending the resources needed to actually visit the location, even if the time and... more »

Fall 2014
A Survival Guide to Combat Internet Lowball Pricing

Many retailers today worry about the effect of the Internet on their brick-and-mortar business and feel that customers will buy from the Internet long before they buy from the store, mostly because of pricing and convenience. This has been made worse by the practice of showrooming," which happens when customers... more »

Winter 2014
Cause Marketing

Working hard to raise sales and charity dollarsAs retailers, you are bombarded with a million tasks on your to-do lists. Thinking about others is not always top of mind when your immediate list of goals to accomplish seems never-ending. However, there's one addition to your list that should never fall... more »
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Museums & More, Fall 2019 Issue
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