Influence purchase decisions with viral content
Steps to create the strongest sales team possible
If your checkout counter is the default place to stash small items and trinkets you don't know what else to do with, you could be wasting a valuable display area. After all, the checkout area is one of the last images most customers will see of your store prior to...
Many retailers today worry about the effect of the Internet on their brick-and-mortar business and feel that customers will buy from the Internet long before they buy from the store, mostly because of pricing and convenience. This has been made worse by the practice of showrooming," which happens when customers...
Training your staff to help understand the customer experience.
Making Stellar Employees Out of So-So Associates
When making a purchase makes a differenceMany guests that visit zoos, aquariums and museums do so because they have an interest in their surroundings and the story behind what they're seeing. Parents often hope that the experience will be educational on some level, and the retail store is a great...