How-Tos

Spring 2019
Ways to Create an In-Store Experience to WOW Millennials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes calls “micro-influencers”on social media than by tried-and-true marketing methods like television ads.Authenticity reigns when advertising to... more »

Winter 2019
Why young customers love physical stores

What’s the big pull of brick-and-mortar retail, and why are physical stores so alluring for millennial and Gen Z customers? Let’s take a look.

Summer 2018
Getting the most out of your trade show experience

Tips on navigating the trade show floor and working with vendors

Spring 2018
Retailers should be storytellers

Today's consumers want to know who, how and why behind products they purchase

Spring 2018
Creative Display winner: The Crow’s Nest Beach Market

Coastal shop in California is readers' choice in our first Creative Display Contest

Summer 2018
Making Facebook work for your business

Every business should have a Facebook page. But social media success relies on what your business does after it launches that page.

February 8, 2018
Podcast: Using data to shape the shopping journey

The retail industry isn’t undergoing an evolution, but a revolution. Yet with monumental advancements in retail technology, it can be difficult for retailers to decide which solutions are best for their businesses. For this episode, SalesforceSenior Vice President of Retail Industry Shelley Bransten and PwC Partner Ian Kahn joined Retail Gets Real from NRF 2018:... more »

Winter 2018
A New Year’s checklist for retailers

Get ready for a successful year with these tips from Tommy Brown of the Saint Louis Zoo.
75 Applewood Drive, Suite A
P.O. Box 128
Sparta, Michigan 49345
616.887.9008
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