How-Tos

Spring 2018
Retailers should be storytellers

Today's consumers want to know who, how and why behind products they purchase

Spring 2018
Creative Display winner: The Crow’s Nest Beach Market

Coastal shop in California is readers' choice in our first Creative Display Contest

Summer 2018
Making Facebook work for your business

Every business should have a Facebook page. But social media success relies on what your business does after it launches that page.

February 8, 2018
Podcast: Using data to shape the shopping journey

The retail industry isn’t undergoing an evolution, but a revolution. Yet with monumental advancements in retail technology, it can be difficult for retailers to decide which solutions are best for their businesses. For this episode, SalesforceSenior Vice President of Retail Industry Shelley Bransten and PwC Partner Ian Kahn joined Retail Gets Real from NRF 2018:... more »

Winter 2018
A New Year’s checklist for retailers

Get ready for a successful year with these tips from Tommy Brown of the Saint Louis Zoo.

December 12, 2017
How retailers prep for the snow and cold of winter

As the largest external driver of consumer need, weather is more than just a conversation-starter for retailers. Evan Gold, EVP of global services at Planalytics, a company that helps retailers account for weather, says the trick is to remove weather-driven volatility from historical data to arrive at the “weather-neutral baseline” from... more »

Fall 2017
Creating customer relationships

Superior sales training is key in competing against online, big-box retailers

June 2017
Peer Perspective: Nicole Leinbach Reyhle, Retail Minded

Reyhle’s Retail Minded, a print and online resource for independent retailers, is enjoying its 10-year anniversary. Reyhle shares thoughts on the question she hears most often, mistakes retailers make and offers advice for those looking to add ecommerce to their operation.
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