Want to know something strange? Less than one-thirdof millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes calls “micro-influencers”on social media than by tried-and-true marketing methods like television ads.Authenticity reigns when advertising to...
Why young customers love physical stores
The U.S. Small Business Administration (SBA) has partnered with the Insurance Institute for Business & Home Safety (IBHS) to help businesses become more aware of their risks while also helping them develop a continuity plan. Advance preparation is key to protecting your assets and reopening your business as quickly as possible. Get...
Tips on navigating the trade show floor and working with vendors
Today's consumers want to know who, how and why behind products they purchase
Coastal shop in California is readers' choice in our first Creative Display Contest
Every business should have a Facebook page. But social media success relies on what your business does after it launches that page.
The retail industry isn’t undergoing an evolution, but a revolution. Yet with monumental advancements in retail technology, it can be difficult for retailers to decide which solutions are best for their businesses. For this episode, SalesforceSenior Vice President of Retail Industry Shelley Bransten and PwC Partner Ian Kahn joined Retail Gets Real from NRF 2018:...