Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes calls “micro-influencers”on social media than by tried-and-true marketing methods like television ads.Authenticity reigns when advertising to...
What’s the big pull of brick-and-mortar retail, and why are physical stores so alluring for millennial and Gen Z customers? Let’s take a look.
Tips on navigating the trade show floor and working with vendors
Today's consumers want to know who, how and why behind products they purchase
Coastal shop in California is readers' choice in our first Creative Display Contest
Every business should have a Facebook page. But social media success relies on what your business does after it launches that page.
The retail industry isn’t undergoing an evolution, but a revolution. Yet with monumental advancements in retail technology, it can be difficult for retailers to decide which solutions are best for their businesses. For this episode, SalesforceSenior Vice President of Retail Industry Shelley Bransten and PwC Partner Ian Kahn joined Retail Gets Real from NRF 2018:...
Get ready for a successful year with these tips from Tommy Brown of the Saint Louis Zoo.