museums&MORE Spring 2018

Themed jewelry pieces are accessory necessities By Sam Ujvary

As children begin to age out of plush products, toys and trinkets they find on a day out, they’re still going to be looking for a special souvenir. Here, zoo, aquarium and museum gift shops have a great chance to be able to offer age-appropriate alternatives. This is where jewelry comes in. And while each individual venue carries products specific to its own establishment, it’s smart to carry other nature, science or animal-inspired pieces as well.

In addition to just being trendy pieces for teenagers, adults will adore pieces that feature their favorite animals, are unique compared to other pieces they own, and feel like an extension of their own personality. Jewelry pieces inspired by nature, science and animals are an ideal fit for museums, zoos and so many other cultural establishments, because unique jewelry that matches or complements a museum or zoo’s collection allows people to support their favorite institutes, and raise awareness without getting another T-shirt or coffee mug. Unique jewelry is a more personal and interesting gift. Carrying a handful of staple jewelry pieces will cater to the teens who still want a special souvenir. Every piece of jewelry tells a story; let it be an extension of your establishment, and let it tell stories for years to come.

Sam Ujvary

Sam is the managing editor of Gift Shop Pets, Museums & More and Party & Halloween Retailer, and is a contributing editor for Gift Shop Magazine. She has a copywriting background and has been in publishing for six years.