April 2017 / Industry Profile

Heather Hoffman is well-known throughout the industry. That happens when you once held held the title of show director for the International Gift Exposition in the Smokies.
Heather Hoffman, AT Storrs

Heather Hoffman

Key Account Manager, AT Storrs, Ltd.

Toledo, Ohio

What do you enjoy most about your job?

The people I get to meet and the many relationships that I have made are hands down the best part. We have some really great people in this industry and they make it all worthwhile. I couldn’t imagine a job where I didn’t truly enjoy the people around me.

A lot of people remember you from your days with the International Gift Exposition in the Smokes (M&M Gift Shows). What is the most valuable piece of experience with that job that translates to your role with AT Storrs?

I feel like practically all of my experience with M&M Gift Shows has been valuable to me and my position with AT Storrs. If I had to pick one thing, I would say the relationships I had built with the buyers. Not only have they continued to grow stronger, but they initially gave me a foot in the door with some companies that I may not have otherwise had. I felt warmly welcomed and accepted into my new position with Storrs, and that was 3 1/2 years ago!

What is the best advice you can offer retailers?

Your problems are our problems, so talk to us about them. Whether it involves selecting a display, choosing the correct assortment, or just letting us know what your customers are asking for. We are here to help and we want to help.

What do you enjoy doing outside of work?

I’m an adventure junkie. I love road trips, outdoor activities, weekly wine nights with my girlfriends, and most importantly, being in the company of good people. 🙂






75 Applewood Drive, Suite A
P.O. Box 128
Sparta, Michigan 49345
616.887.9008
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