Jan 12, 2016

Toy Fair visitors grasp new Nogginseek cognitive rattle

Sometimes, what’s old is new again, like a baby’s rattle. But for a 2016 baby there’s got to be a fresh twist — or grasp. SmartNoggin, creators of toys designed to help babies reach critical milestones, is expanding its product line with NogginSeek Cognitive Rattle. Its popular NogginStik Developmental Light Up Rattle and NogginRings Reaching and Grasping Rings have already wowed hard-to-impress Oppenheim Toy Portfolio with two rare Platinum honors. Come grasp all three products at their American International Toy Fair Booth 5549.

“What should my baby be doing?” is a question all parents ask. Marcia Haut, special needs educator with more than 30 years of experience, searched for toys that would encourage beginning milestones in babies. Like the phrase necessity is the mother of invention, this savvy teacher couldn’t find the toys she knew would be helpful to growing tots. So, she founded a company, SmartNoggin, for today’s mothers and fathers and the babies they cherish.

Like to play games? There’s a little hide and seek with NogginSeek Cognitive Rattle. The top boasts a clear globe that allows baby to see and observe. Then the red and white striped tube hides all but one bead. Watch baby’s eyes light up when two appear! The beads form the chorus for the rattling sounds. The textured blue handle is ideal for the tiniest fingers to feel and hold.

If this and other SmartNoggin products look a little reminiscent, they harken back to what’s old is new again! NogginRings is an updated version of an iconic line of developmental toys originally introduced in the 1970’s and 80’s by the late Dr. Richard Chase, founder of Child Growth and Development Corporation. SmartNoggin gives praise to Dr. Chase and in collaboration with Child Growth and Development’s design team, is honored to reintroduce another updated toy from this iconic line. The NogginSeek Cognitive Rattle will be launched at Toy Fair and this Classic Developmental Milestone Maker will help encourage baby’s developmental milestones, beginning at birth.

A Parent Guide To Baby’s Milestones is included in every SmartNoggin product. Everyone knows the first three years of a baby’s life are a period of incredible growth and development. But those precious early months are also critical to surpassing baby’s milestones. This guide will assure or alert parents (and grandparents) to monthly achievements from newborn to blowing out the candle on the first birthday cake. Looking, listening, reaching and touching are gently introduced with SmartNoggin’s award-winning line.

Look for all of these toys online and in specialty shops in 2016.