Dec 3, 2010
Aurora Wins With YooHoo & Friends, Milly, My Dolly Collections

Aurora World Inc. announced recent awards and industry recognition for some of the company’s most popular plush lines, YooHoo & Friends, Milly – The Pinkest Kitten and My Dolly. Parents’ Choice Foundation awarded YooHoo & Friends with a “Funstuff” award, while Creative Child Magazine acknowledged Aurora’s best-selling brand with its “Seal of Excellence.”

FunFare Magazine honored Milly, which debuted at retail earlier this year, as a “FunFare All Star.” Parents Magazine released its annual best toys guide in November and included Aurora’s multi-cultural My Dolly collection.

“The industry recognition is so valuable to our Aurora family. Every employee works tirelessly to bring the best plush toys and gifts to the marketplace,” said Michael Kessler, Aurora’s senior vice president of sales and marketing. “Everyone at Aurora deserves this recognition – they are the heart and soul of the company.”

On the heels of the award wins, Kessler says all three product lines should see expansion in 2011.

For more information, visit www.auroragift.com.




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