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Pretty Ugly Grants License to Amscan Inc.

Amscan Inc., and its division Grasslands Road and related subsidiary Anagram International, Inc., has secured licenses with Pretty Ugly, LLC to create a complete line of UGLYDOLL branded decorated party goods, balloons and ceramic ware.

Amscan will manufacture the party goods line that will consist of a wide range of accessories such as tableware, party invites, gift wrap and other decorative items, while Anagram will be responsible for the manufacturing of the balloon segment.

"One of the greatest assets of the UGLYDOLL brand is that translates so well across product lines," said Alita Friedman, chief brand officer of Pretty Ugly. "We are privileged to have the opportunity to partner with Amscan, the leading company in the party industry."

"Amscan is very excited to add the UGLYDOLL brand to our portfolio of celebration products," said Barry Morin, senior vice president of Licensing at Amscan Inc. "Amscan will be offering a full range of party decorations, favors and tableware that is available in stores now. We believe this powerful brand will delight consumers of all ages and genders."

In addition to the line of party goods, Grasslands Road has signed with Pretty Ugly to take over the manufacturing and distribution of the UGLYDOLL ceramic ware items.

"We are energized to partner with UGLYDOLL as we bring a comprehensive licensed portfolio to our valued retailers," said Craig Leaf, Grasslands Road president. "From innovative ceramic gifts, an extensive range of party supplies and the top performing plush characters, we are looking forward to adding the exciting UGLYDOLL license to our product offering."

For more information, visit www.uglydolls.com.

Originally posted Tuesday, Apr. 24, 2012