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IGES Names Heather Hoffman as New Show Director

After six years as a primary part of the sales force with M&M Gift Shows, Heather Hoffman has been named Show Director of the International Gift Exposition in the Smokies (IGES.)

"Heather has always shown a 1,000 percent dedication to the growth and success of the International Gift Exposition in the Smokies and the Souvenir Super Show," said show Owner Susan Mills. "She brings with her a background in commercial design and graphics, accounting, group leadership, organizational skills and business management. She has shown unlimited energy and creativity in her former position as sales executive and we are looking forward to continued growth and success with Heather taking over her new position as show director."

Hoffman will remain an integral part of the sales team and will continue to spend time working with clients.

"I enjoy sales, but I love my clients. They are the reason I love coming to work each day," Hoffman said. "I have such passion for the IGES show and have been truly blessed to be part of the growth it has achieved. I look forward to the new challenges and responsibilities of the show director position."

For more information, visit www.iges.us.

Originally posted Friday, Jan. 20, 2012