I'm not a big dessert person at all, but I do enjoy a little piece of chocolate every night. It's something I consider my chocolate closure on the day. Although I am partial to the small Hershey's Bliss chocolates, Dove Promises come in a close second. The prices are practically the same, yet when it comes down to it,
I usually throw the Dove Promises
in my cart.
Why? Because I get more than just
a small piece of (delicious) chocolate with the Dove—I get a small little note inside each wrapper. This doesn't sound like much, but I have to admit that I look forward to reading the message each night that I eat my piece (or two) of chocolate. It's like
a fortune cookie that actually tastes good. When I open the wrapper of each Hershey's Bliss, I am faced with an empty wrapper and a sigh.
Why? Because I get just a small piece of (delicious) chocolate with the Hershey's, and that's it. With all other factors being virtually equal, it's that little extra something with the Dove that persuades me to buy that particular product. Not only do I get what I went shopping for, but I get
a little something more.
My point is not to solicit free chocolate or endorse one brand or the other, but rather to point out the fact that doing something small — even just a little note in the customer's bag—can cement your store as something special and memorable to those who are shopping.
So next time that you're throwing
that receipt in the bag, why not throw in a special note, a classy token or a sweet surprise? It may be just the closure that you need.
Connie Schnupp Director of Retail Operations
The Children's Museum
What makes your store unique?
We carry "experience items" that connect to our exhibits so that visitors feel they can take the Museum home with them.
What is your retail background?
I worked as a store manager, district manager, corporate auditor and trainer in mass merchandise and specialty retail before I discovered my passion for the Children's Museum of Houston.
What is the most popular product you sell?
The school bus is a hit with both parents and kids. Puppets and puzzles do extremely well, too.
What is your favorite part about working in this industry?
I like helping families choose something to remember their visit by and to continue their learning experience.
What advice do you have for other retailers?
Don’t be afraid of change. In non-profits, there will be repeat visitors to your store; they adore trying new brands or products.
Compared to last year at this time, how do your current sales compare?
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