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I'm not a big dessert person at all, but I do enjoy a little piece of chocolate every night. It's something I consider my chocolate closure on the day. Although I am partial to the small Hershey's Bliss chocolates, Dove Promises come in a close second. The prices are practically the same, yet when it comes down to it,
I usually throw the Dove Promises
in my cart.
Why? Because I get more than just
a small piece of (delicious) chocolate with the Dove—I get a small little note inside each wrapper. This doesn't sound like much, but I have to admit that I look forward to reading the message each night that I eat my piece (or two) of chocolate. It's like
a fortune cookie that actually tastes good. When I open the wrapper of each Hershey's Bliss, I am faced with an empty wrapper and a sigh.
Why? Because I get just a small piece of (delicious) chocolate with the Hershey's, and that's it. With all other factors being virtually equal, it's that little extra something with the Dove that persuades me to buy that particular product. Not only do I get what I went shopping for, but I get
a little something more.
My point is not to solicit free chocolate or endorse one brand or the other, but rather to point out the fact that doing something small — even just a little note in the customer's bag—can cement your store as something special and memorable to those who are shopping.
So next time that you're throwing
that receipt in the bag, why not throw in a special note, a classy token or a sweet surprise? It may be just the closure that you need. |
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Connie Schnupp
Director of Retail Operations
The Children's Museum
of Houston
What makes your store unique?
We carry "experience items" that connect to our exhibits so that visitors feel they can take the Museum home with them.
What is your retail background?
I worked as a store manager, district manager, corporate auditor and trainer in mass merchandise and specialty retail before I discovered my passion for the Children's Museum of Houston.
What is the most popular product you sell?
The school bus is a hit with both parents and kids. Puppets and puzzles do extremely well, too.
What is your favorite part about working in this industry?
I like helping families choose something to remember their visit by and to continue their learning experience.
What advice do you have for other retailers?
Don’t be afraid of change. In non-profits, there will be repeat visitors to your store; they adore trying new brands or products. |
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Compared to last year at this time, how do your current sales compare?
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International Fairs Show Consumer Goods Industry Back on the Upswing
The four consumer-goods fairs in Frankfurt am Main ended Feb. 1 with a double-digit growth in the number of visitors. Altogether, the four events - Paperworld, Creativeworld, Christmasworld and Hair and Beauty - attracted more than 107,000 trade visitors, an increase of 14 percent over the previous year …
Urban Expositions
Acquires The Smoky
Mountain Gift Show
Urban Expositions has announced the acquisition of The Smoky Mountain Gift Show, held annually at the Gatlinburg Convention Center in Tennessee. Assuming all ownership and management duties from founding management company, The Smoky Mountain Gift Show, Inc., the Urban Expositions team …
IGES/SSS Wants Your
Wish List
The International Gift Exposition in the Smokies (IGES) and Souvenir Super Show (SSS) will be held Thursday, Nov.3 through Monday, Nov. 7 in Sevierville, Tenn. and show staff want to know what's on your wish list. …
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Each color changing "Prism Mood" necklace from Cool Jewels/Phillips International is carded with a "What's Your Mood?" header tag, detailing the meaning of each mood color.
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These elegant A2 size cards from Ray Hooper Design are one-of-a-kind from the archives of the New York Botanical Garden and made in the U.S. with 100 percent recycled materials.
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The award-winning Uglydoll plush characters are available in a variety of sizes and styles, each with their own personality. | |
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Products in Green Moments eco-friendly line from
A.T. Storrs Ltd. are made using recycled and eco-fiber paper, and printed with non-toxic soy ink.
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TEXT-ONLY ADS ARE AVAILABLE!
Call Gavin Cribbs to find out how you can advertise your product or business in this special text-only ad area! 800-825-0900, ext. 109 |
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