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Abby Heugel Editor
Las Vegas Souvenir and Resort Gift Show
Las Vegas Souvenir and Resort Gift Show

Cool Jewels/ Phillips International
each silver leaf pendant has dazzling rhinestones in the center of the leaf, hangs on a ball chain necklace and is made from a real leaf.

Fiesta

QR Code Custom
T-Shirts For Plush Animals From Fiesta
Fiesta plush adds tech fun to its Custom
T-Shirt Animal program. T-shirts fit (12) 10-inch plush animal styles and are silk-screened with a custom Quick Response (QR) code that is customized to link to your website. Scan t-shirts with mobile QR reader applications.
www.fiestatoy.com
, email: fiesta@fiestatoy.com, TEL (323) 581-9988.

INDUSTRY NEWS
Leanin' Tree, Inc. has announced their support of The Children's Health Fund and The Conservation Fund amounted to donations of...
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Lynn White, a 30-year trade show industry veteran, has been named Show Manager of the National Stationery Show (NSS), North America's...
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After six years as a primary part of the sales force with M&M Gift Shows, Heather Hoffman has been named Show Director of the...
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Donna Fantozzi

INDUSTRY SPOTLIGHT

Lu Geis
Gift Shop Manager
Sedgwick County Zoo
Wichita, Kan.

Q: What makes your store unique?

A: Every gift shop is unique in some way, in large part because of the influence of the people who work there.

Q: What is your retail background?

A: My first job was actually at a Coast to Coast in a small town in Northwest Kansas, and I loved retail from the very start. When my husband and I moved to Wichita, I found a job as a sales clerk at JC Penney and worked my way up through invoicing and sales audit and was offered a position as a department manager. I spent just a few months shy of 20 years with them when this position opened up and was offered to me.

Q: What is the most popular product you sell?

A: This year, I would have to say inflatables. I set up a tent on the outside of the gift shop and sold the inflatables to folks after they had gone through.

Q: What is your favorite part about working in this industry?

A: I really enjoy the ordering process, thinking about how different items will come together and make a statement on the floor. And of course, all the people I get to meet and work with.

Q: What advice do you have for other retailers?

A: If you really think an item will sell, don't let the price stop you. I used to be shy of higher-end items even though I felt they were a great item. I have found that the item will stand on its own merit.

 
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