How-Tos

Spring 2015
Add-On to Your Bottom Line

If your checkout counter is the default place to stash small items and trinkets you don't know what else to do with, you could be wasting a valuable display area. After all, the checkout area is one of the last images most customers will see of your store prior to... more »

Fall 2014
A Survival Guide to Combat Internet Lowball Pricing

Many retailers today worry about the effect of the Internet on their brick-and-mortar business and feel that customers will buy from the Internet long before they buy from the store, mostly because of pricing and convenience. This has been made worse by the practice of showrooming," which happens when customers... more »

Spring 2013
Get a Response

Training your staff to help understand the customer experience.

Winter 2012
Mission: Possible

Making Stellar Employees Out of So-So Associates

Fall 2011
Raise Awareness, Raise Funds

When making a purchase makes a differenceMany guests that visit zoos, aquariums and museums do so because they have an interest in their surroundings and the story behind what they're seeing. Parents often hope that the experience will be educational on some level, and the retail store is a great... more »
75 Applewood Drive, Suite A
P.O. Box 128
Sparta, Michigan 49345
616.887.9008
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